Did you know this about Big 10 bus logo?

Posted by Anantha | Posted in | Posted on Saturday, August 28, 2010

Well, for those who already know this, this could be a 'duh' post. But for those who did not, the creativity behind the Big 10 bus logo will surely amaze you.

I think Big 10 buses which ply between some important city locations were introduced in late 2008 or early 2009. I wonder how come I never got the amazing creativity behind their logo design, until my friend Hemanth told this recently. It is quite common that every one reads Big 10 in English fonts, but to get amazed tilt your head to the left and read it again...

Don't you see the letter B as 'bi' in Kannada and the letters I and G when combined as ardhaakshara 'ga' in Kannada..? Isn't that awesome..? We all must have seen some amazing logos of international brands with calligraphic designs and negative spaces, but to combine two different languages and making such a logo of this kind is really laudable. Dig Design Studio has designed it. Hats off to those guys.  

Comments (4)


@Anonymous, yes indeed..

I too noticed just now.... great

i like it.

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